Seminar | Made in Italy Futurism: the magnificent beauty of the mechanised velocity

Made in Italy Futurism: the magnificent beauty of the mechanised velocity

Antonino L. Nielfi

NB Date corrected 29th May NOT 28th.

This seminar draws from the theoretical framework of the exhibition “SPEED: The Magnificent Beauty of the Mechanised Velocity” (currently in preparation for the end of 2014/ the beginning of 2015), curated by Antonino Nielfi for the Italian Embassy of Australia (Canberra, ACT). As a whole, this project aims to illustrate the origins and the technological advancement of Italian industrial design from its early years in the 1900s to the end of the Second World War, as it has been masterly witnessed by the artistic research of Italian Futurism, whose insights and findings have evolved overtime into what is known today as the Made in Italy.

The seminar will focus on the evolution of the industrial product throughout the first (1909-1918) and the second (1918-1938) phase of the avant-garde, from the mythicised machine of the 1910s to the art commodity of the 1920s, and the spiritual tool of the 1930s. During these 30 years, the technological advancement of iconic brands such as the Fiat car and the Caproni airplane will be addressed as a progressive redefinition of their role and status as subjects of visual representation.

Date: Wednesday 1-2 pm, 29th May, 2013

Venue: ‘The LinkwayJohn Medley Building, 4th Floor, The University of Melbourne

All Welcome